Jo has always loved to draw, during the 70’s she was attracted to the colourful punk culture, along with the promotion of individual freedom. In the mid 90’s whilst she was working towards her bachelor of arts honours degree, she invested her student loan in tattoo equipment. So prolific was her artistry and demand for work that just three years later she had built up enough momentum to open Modern Body Art, becoming an early adopter and pioneer of a welcoming, female friendly custom tattoo studio. Jo is now credited for bringing some of the top female tattooists in the UK through the studio generously sharing her skill, talent and experience of the industry. Jo is now settled in Shrewsbury. Clients travel from all over the world to her private creative space to experience the unique talents and spend time with one of the industry’s most dynamic, creative and nicest people.